You’ve got your email newsletter up and running. You’ve got subscribers. And you believe you’ve got great content. Yet your open rate and click-through rates have been disappointing. Why? Where are all those glorious benefits promised? Don’t despair – keep a couple of things in perspective. First, realize that the average click-through rate (CTR) is not huge. According to Lyris, …
How to Produce Great Content for Your Newsletters
Last week, I wrote about why newsletters can be a huge asset to business owners. But as I pointed out there, if you don’t have slam-dunk content for your newsletter, you got nothing. So, how do you produce fabulous content that keeps readers tuning in? Simple. Just write with one thing in mind: Your readers. Every single time you sit …
5 Reasons Your Business Needs an Email Newsletter
Everywhere you turn these days, there’s a pop-up with someone trying to convince you to sign up for their email newsletter. Okay, the pop-up can be annoying — but the concept isn’t wrong. If you haven’t yet jumped on the newsletter bandwagon, you may wonder what all the fuss is about. But once you examine the reasons behind this craze, …
How to Become a Journalist’s Source (Part III): Developing a Relationship with a Journalist
So, you’ve successfully made contact with a journalist and she’s interviewed you for the article. End of story? It shouldn’t be. Staying on a journalist’s radar screen is a smart plan. Why not become the first person a reporter thinks of when she – or another writer friend – needs a quote or information from someone in your industry? That’s …
How to Become a Journalist’s Source (Part II): Attracting Attention and Getting Quoted
Okay. You’ve figured out how to get on a writer’s radar screen and have registered on sites that connect reporters and sources, right? Great. Now, let’s talk about how to attract a journalist’s attention and increase the chance of getting quoted in a story. THE BEST RESPONSE TO A WRITER’S QUERY You’re scrolling through your morning HARO email and a …
How to Get Free Publicity for your Business: Be a Journalist’s Source (Part I)
You see it every day: small businesses owners being quoted in local or national magazines and newspapers. Sometimes they’re providing a few statistics relevant to their industry. Sometimes they’re sharing an opinion on some recent news event. Often they’re not even talking about their businesses. But that doesn’t really matter. A good quote or mention in the media can be …
About this blog
Call me a word nerd, but I am in constant awe of the power of the written word. They’re just tiny printed characters on a page or screen. Individually, they’re meaningless squiggles. But when arranged in the right way, these little characters create images in your mind no less vivid and real than an oil painting in a museum. They …